I happened to see Karl Rove on TV last night and was a bit astonished to find out he’s actually slamming the Chrysler/Clint Eastwood Superbowl ad, half time in America.
I have no idea whether Rove really believes Chrysler produced that ad in order to do President Obama a political favor. But the fact that he and other Republicans are so worked up could mean that they are scared—not of the advertisement itself, but of the themes it contains.
Those themes are optimism and national pride. As Salon’s Joan Walsh noted on the Ed Show Monday evening, Republicans have basically owned those themes since the 1980s, when Ronald Reagan won an election with them. But lately President Obama has been the one making the case that it’s morning in America or, at least, just before dawn. He did it in the State of the Union and he’s done it in a series of major speeches since.
The message wouldn’t resonate if it had no basis in reality. But the latest economic indicators suggest the economy really is starting to grow, albeit slowly and tentatively. And nowhere is that more obvious than in the Midwest and Michigan, where the auto industry’s rebound has helped reduce unemployment to levels not seen since before Obama took office.
This seems right to me. I’ve done a small amount of marketing in my life, and have been exposed to an industry which is heavily involved in marketing. If I think about Karl Rove as the worlds greatest political marketing person, he’s gotta be terrified by this development.
Marketing in politics is a zero sum game. You own an issue, or get owned by it. And if the dems start making progress on national pride and optimism, well that means the R’s are loosing ground on those same core values.
You can go to my word cloud and see how I do on issues like Optimism and Recovery. Someone pointed out these were prominent issues for me. :) I guess I need to throw a bit more national pride in the mix, because I am proud of the U.S.
Mosler started calling for the Obama boom to begin last year, and unfortunately, it was sucked away by the spike in oil prices. We’re starting to see the benefits of higher spending plus lower oil prices over the last few months.